Online vs. On-TV Advertising
ZenithOptimedia’s June 2008 Forecast for the world adspend shows television advertising dominant but flat, maintaining a 37% share of the ~$600B market in 2010. Internet advertising grows from 10% to… Read more »
Web-to-TV
web-to-tv 3.0
WebTV, founded in 1995 and later acquired by Microsoft, was the first attempt at bringing web media to the television. As described in PC World “getting the Web to display… Read more »
Someday every TV will be online
In 15 years, broadcast television will only be useful for high-profile live events like the Super Bowl, awards shows and programs like “American Idol, Ben Silverman, co-chairman of NBC Entertainment,… Read more »
Pay me or Play me?
How do companies make a connection with people who need their products in the web-to-tv age? TV commercials are broadcast to everyone. Right now, there is a hamburger commercial playing… Read more »
Place-shifting and web-to-tv
Location free TV, and the Slingbox by SlingMedia are place-shifting technologies. They allow you to watch “your TV” from a PC/smartphone through the internet – from anywhere in the world…. Read more »
The Age of Web-To-TV
YouTube launched the age of user-generated-content. They didn’t invent it, but they made it mainstream. With cell phones, laptop cameras and cool new gadgets like the Flip-Ultra, you can vlog… Read more »
Do people want to watch internet media on their HDTV?
I posed this question to the world on Ask500This is an interesting site that uses the “wisdom of the crowd” approach. Similar to an exit poll, standard statistical tests (e.g…. Read more »
User Generated TV
I am sure there are a lot of people who watch Saturday Night Live “live” (if you count tape-delayed for the West Coast as live), but most of us tape… Read more »
Playlist in my Pocket
Is there anything your phone can’t do for you? It can tell you where you are, where you want to be and how to get there, amuse you on your… Read more »
Will online ads play on the family TV?
Perhaps the first question should be is their a family TV. There may be a TV in every room of the house, but the family may be equally dispersed to… Read more »
