Watching the web on your television in now a common form of viewing. Numerous hardware solutions – AppleTV, Xbox-360, PS3, Roku, etc. offer online channels that can be viewed on an HD television. In addition, Apple’s Airplay and a Raspberry Pi running XBMC can stream video content from a smartphone or tablet.
In 2007 I co-founded Calero Media Systems with two partners. We developed IP for controlling web media streamed to a TV. There is content in various places describing our efforts.
Overview on Slideshare
Multi-channle Targeted Advertising
See OnlineLegacy for more IP listings.